Content Marketing and Magazine Publication

SparkCognition launched “Cognitive Times,” a quarterly magazine featuring expert interviews across various sectors, accompanied by video features, to solidify its thought leadership and engage its audience. This initiative resulted in heightened engagement and reinforced the company’s industry standing, while also enriching its content library.

Challenge

SparkCognition wanted to cut through the noise and maintain primary thought leadership in an increasingly busy market, and find new ways to positively engage our audience, customers, prospects, partners, and advisors.

How we solved it

We launched a quarterly magazine, Cognitive Times

featuring interviews with experts in their respective fields, including cyber security, industrial AI, predictive analytics, robotics, military, finance, and energy.

The quarterly magazine allowed SparkCognition to highlight our work and showcase the achievements of our clients, partners, investors, and advisors.

We also created accompanying video features for our most popular interviewees.

Results

The magazine led to higher engagement with clients, partners, investors, and advisors. It strengthened SparkCognition’s position as a thought leader in the industry, provided valuable coverage to interviewees, and created a robust digital and video content library.