CPG Brand Essence, Pitch Narrative, Fundraising

High Desert Cactus Vodka partnered with Actualize to define its brand essence and create a captivating narrative. Through immersive discussions and collaboration with creative agencies, Actualize crafted a compelling brand identity, resulting in remarkable success, including securing an oversubscribed seed round and generating enthusiasm for the brand.

Challenge

High Desert Cactus Vodka had previously undergone brand development and design work but lacked a clearly defined brand essence. Actualize stepped in to guide them through the process of discovering their brand essence and defining their unique story. We worked with a leading creative agency,

Goods & Services

who created the brand design and packaging, as well as produced content.

How we solved it

The focus of the project was to develop a vision and brand essence that would effectively define High Desert Cactus Vodka's presence in the market.

I dedicated significant time with the founders of High Desert Cactus Vodka, engaging in in-depth discussions to understand their vision, core values, and aspirations. We then collaborated with Goods & Services to bring the brand essence to life.

In addition to assisting with the brand essence, I built the pitch deck for High Desert Cactus Vodka, ensuring that it accurately reflected and communicated their brand success strategy.

Results

Armed with the refined brand essence, a beautifully produced brand video, and a compelling deck, the founders of High Desert Cactus Vodka achieved remarkable success. Within a few months, they secured an oversubscribed seed round, a top tier distributor, and had nearly 100% win rate with new accounts in their first year.