The founder of Carabuena Tequila was building a tequila brand that had a captivating backstory and beautiful packaging, but required better definition of the product narrative and a solid go-to-market plan. He approached Actualize to create a brand narrative and go to market strategy. 

To address the challenges, my team and I began with the brand narrative: what was the Founder’s story and how was the tequila differentiated from the rest of the market? We wrote a manifesto and brand narrative for the company, created a brand essence guide, developed a customer profile, established brand architecture, and identified brand activation priorities.

By combining our expertise in branding, strategy, communications, and production, our team was able to create a comprehensive brand framework for Carabuena Tequila. We infused the brand with a compelling essence, developed a strategy for market entry, and produced visually captivating content to support the brand's communication efforts.

As part of our commitment to the project's success, we co-produced and directed a shoot in Jalisco, Mexico, resulting in hundreds of hours of valuable, narrative-enhancing content. 

The implementation of the brand essence, strategy, and production elements resulted in a more defined and impactful brand presence for Carabuena Tequila, which enabled them to secure fundraising, a leading distributor, and key accounts at launch.