Sour Grapes (Great work that didn’t get to see the light of day….)
Cannabis Brand Development And Packaging
Colorado’s fourth-fastest growing cannabis producer collaborated with Crush Brands and Actualize to overhaul their dated branding through extensive market research and workshops. The revamped brand and packaging debuted successfully at Denver’s 2023 420 Fest, resulting in a visually appealing and market-aligned product.
Challenges
The fourth-fastest growing cannabis producer in the state of Colorado had original branding that they felt was dated and not representative of who they aspire to be. They contacted our partners at Crush Brands, who I worked with to develop a brand identity, and brand essence.
How we solved it
Actualize conducted extensive market research, and led founder-, employee-, and consumer- workshops to identify the core aspirations of Bud Fox’s brand essence.
We delivered a brand essence guide, new branding, and new packaging.
Above and beyond
Actualize helped manage and coordinate major brand presence at the 2023 420 Fest in Denver, CO